NTC

What Happened to Our Industry?

I remember 20+ years ago when manufacturers needed trucking companies for the movement of their product.  The trucking companies with the contracts would spread the word that they had loads to move and they would call upon people in their Read more…

By Tim Adams, ago
NTC

The Power of the Group

It’s long been known that a large consumer group can expect preferential pricing and treatment from companies as they represent a large amount of business revenue and purchasing volume. This concept is at the heart of the NTC business model Read more…

By Tim Adams, ago
NTC

What is Value?

Too often we equate cost with value and marketers prey upon this misunderstanding.  You’ve heard the old adage, “You get what you pay for,” and so many times this is true.  However, the world we live in is saturated with Read more…

By Tim Adams, ago